Pretty Perfume by Elizabeth Arden, Designed by the house of Givaudan and launched in 2009, Pretty is nothing if not aptly named.
This floral perfume stays close to the skin to bless any look with freshness and feminine grace, ideal for lifting one’s spirits through the day. Mandarin, peach and orange blossom form an invigorating accord of top notes leading effortlessly into the heart of the fragrance. The bouquet of middle notes features peony, jasmine and lily expertly composed around one of Givaudan’s signature synthetic notes, Petalia - this molecule creates an aroma invoking roses and peony with hints of sweet fruit. Finally, the base features a soft and ephemeral blend of jacaranda wood with musk and amber, keeping the fragrance light while still adding warmth and comfort.
Founded in 1910 by Florence Nightingale Graham, Elizabeth Arden is an American cosmetics company that acted as an early pioneer of modern makeup in the United States. The company’s first fragrance was released in 1934, but skincare and a line of Red Door spas remained the main focus for most of its history; later in the 20th century, it would shift to fragrances as its main focus, releasing more women’s perfumes under the name.